"The first thing to realize is that it’s easy to swear by a value system, and a different thing to follow it. To see someone’s true colors, you have to observe them when they are forced to compromise. Even the most morally bankrupt individual will adhere to “you shall not steal” if he’s alone on an island. Without a forbidden fruit there will never be a test of will, and you will never know what the person’s made of."
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"On the inverse, companies that lack or have inconsistent value systems often have an incredibly difficult time executing well, no matter what engineering, sales or marketing skills they have. Because they disagree on what is good and bad, and right and wrong."
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